Challenges Of Using Social Media Marketing

challenges of using social media marketingIf you are not marketing in a social way you may wonder what are the challenges of using social media marketing? Do not worry, thanks to modern technology, marketing your products and services online has become very simple once you know what you are doing.

Apart from creating your own website or blog, there are social sites such as Facebook and Twitter that provide the platform for you to advertise on and hang out and socialize. In fact, these sites are more effective today because of the many users who you can sell your goods and services to.

Many Internet marketers who sell on the internet make it sound very simple, however, that may not be the case for you right now. This is because there are numerous challenges you will encounter along the way. One thing you need to understand is that social media marketing is not just about coming up with an update on your Facebook, Twitter account.

In our discussion below we feature some of the challenges you are likely to face.

Possibility Of Your Marketing Going Viral

challenges of using social media marketingLet’s say you have a company blog. There is a small likelihood of a new post going viral allowing thousands of visitors to access your products. This will only be an advantage if you are a branded expert with the ability of handling thousands of visitors on a daily basis.

Although it may work for you, most business ventures do not require a blog post going viral before they do well when it comes to online marketing on their blog. A group of loyal readers is often enough to make social media marketing worthwhile.

Analytical Skills

Just like any other form of marketing social media marketing requires skills. You need to be in a good position to tell what is going on with your traffic if you want to increase on your sales.

challenges of using social media marketingIt will be unwise to continue struggling with ideologies that do not seem to work. In order for you do well, you need to have knowledge on the techniques that work and those that do not.

You can not rely on trial and error to build your business. Do not apply the principle of “throw it on the wall and see what sticks” as applied by most marketers.

If you do so, what will distinguish you from the others in the industry? Being unique is one of the starting points of success in the marketing world where competition is very stiff and only the best tend to win.

On the other hand, do you really want to be among the best marketers? Doing things just for the sake of it is not a good idea even when you are doing it without anticipating selling more.

Creating Good Relationships With Potential Customers

challenges of using social media marketingHow you relate with your customers greatly determines your success. Building a good rapport is not something that will take a day since it requires a lot of time as well as an application of effort.

To be a good marketer, once you get traffic, create free time so you can interact with the people who are likely to buy your products. It is even better if you answer some of the questions they may have about the products that you are marketing as soon as possible.

In addition, you can ask for comments on your Twitter, Facebook, LInkedIn, and Pinterest accounts. This will enable you to know what they think about your marketing skills as well as the products you are promoting.

Similarly, it will also enable you to tell the kind of products many of them seem to like most. While they will be posting comments, take time to respond where necessary since a good marketer needs to show great concern towards the thoughts of their esteemed clients.

Creating a business email account where they can reach you is not a bad idea as long as you are ready to reply quickly and in the right manner. There is no doubt that social media marketing is very profitable. However, to see the benefits firsthand you must be patient and put in a lot of effort in the things you do.


Determining whether social media marketing is effective is one of the biggest challenges that most marketers face. From surveys conducted with Internet marketers all over the world, reports show that designing an effective social media marketing strategy is among the issues most marketers find it difficult to do.

Although some allege security to be among their biggest problems, it does not affect most of them everyday since there is a way of dealing with them as they happen. Social media marketing is everyday, or at least it shouild be.

Management Of The Social Sites

challenges of using social media marketingSometimes you wonder whether you should outsource the management of your social site or you just do it for yourself. This mainly affects people with tight schedules, so finding time to run their social sites becomes a bit tricky for them.

Before you make any decision about this it is good for you to take you time and weigh all the advantages of doing it on your own as opposed to outsourcing. Outsourcing comes with a number of disadvantages you should consider.

Some of them include the loss of identity that you would have built at the start. Slow response may also result since for your customers to reach you they have to go through an outsourced worker among other issues.

In summary, social media, marketing has a number of challenges you should be ready to deal with if you want to be among the best marketers. These include the likelihood of your marketing going viral, difficulty in assessing the effectiveness of the site, deciding whether to administer the site on your own or look for help, and the techniques you can use in marketing among others.

The good news is much of your social marketing can be done in a very cost effective way.

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