A blog without visitors is like a day without sunshine.
You may as well just be writing a book that nobody else will read but you.
Understand that you need visitors and getting more of them is two separate things. Most of us who have a blog know we need to have people coming to it if we expect to make any money.
You can almost break blogging in terms of attracting visitors down to two separate things.
1. Content
2. Promotion.
I’m going to assume that you’re like me and you add content to your blog on a regular basis. In many instances fresh content is the most fun part of blogging for people who enjoy the niche there in.
For other bloggers content is the problem and promotion is the fun part. If you implement any combination of outsourcing with your own efforts it will allow you to focus on the part of blogging that you like the most.
So, how can I increase visitors to my blog? Let me give you for ideas that are going to focus on the promotion part of blogging.
Buy It
Many bloggers are part-time and are not accustomed to the idea of purchasing advertising or website visitors. This may describe you!
The bottom line is if you’re willing to buy advertising, or traffic, you’re going to increase your visitors automatically. Not only this but when you make a purchase for advertising your traffic is going to come almost immediately.
For example, if you do pay per click, or ppc advertising on Google using the Google Adwords program, you can be on page one for your targeted keyword phrases the minute you launch your campaign.
Although this can be expensive, the returns can be very quick as well because people are going to be clicking on your ads and they’re going to be taken immediately to your blog.
You don’t have to limit yourself to Google A words either. You can also purchase traffic from Yahoo/Bing Marketing, Facebook, Twitter, and many other search engines and social sites.
One key point to keep in mind about ppc advertising is never invest more than you’re willing to lose initially. Paid advertising is a gamble until you find out what’s going to work.
The only way you can do that is to track the results of your advertising as it’s running. Then you can make adjustments to focus more on what’s working and less on what is not.
SEO
Search engine optimization can be implemented into your blogging immediately. This allows you to target keyword phrases and also add other relevant keywords into your blog content as you are publishing it.
Why don’t people do more of this?
For one thing they don’t really understand it. For another, it takes effort to develop a large keyword list and understand what people are searching for in the niche you are in.
The best thing you can do is to purchase high quality keyword research software and learn how to use it. I’m not going to recommend anything specifically in this article, but a quick Google search should bring up the top software that other Internet marketers are using.
One strategy that has caught on his two publish content around themed articles. As opposed to focusing on one specific keyword what you’re doing is developing a group of keywords and implementing all of them into one article.
This is actually easier once you get the hang of it because you’re not going to publish as much content, but instead you are going to attempt to rank on organic searches for a number of keywords. As you expand this out it can have a huge impact on increasing your blog traffic.
Backlinks
A backlink is defined as hyper-links pointing to a particular web page. In blogging what you are attempting to do is to get your links on other people’s blogs and websites.
The more of these you have the more potential traffic they can bring back your blog. Some people think of backlinks as roadblocks, and this actually makes sense. When people are running into your link, and clicking it they are ending up on your blog.
As you begin to promote your blog you’re going to increase the number of backlinks you have online. A very simple strategy is to get your link on a high-quality webpage, and then repeat the process over and over.
The strategy is simple, the execution is not. It takes a lot of work to get backlinks, unless you can create viral marketing where other people are doing the work for you.
When you understand that the World Wide Web is nothing more than a bunch of interconnecting links it becomes easier to see the concept of backlinking.
Video Marketing
You Tube is the third most visited website in the world and is the largest shared video site. You Tube is actually a search engine and used that way in many cases.
Your goal obviously is to publish videos on YouTube that attract the attention of somebody. You want to include your blog URL in the body of the video as well as in the description box underneath it. Make that a clickable link so people can click on it and come directly to your blog.
Work your videos into your blog posts by copying the embed code of the video and publishing it on your blog. Be sure to include targeted keyword phrases in the title of the blog as well.
There are actually many shared video sites you can publish your videos on. The concept is similar to backlinking in that you want to get as many of these online where people can find them so it can help increase the traffic coming to your blog.
You will need to learn how to create a video. You can read about an easy way to do video marketing here.
Related Content
Here are some more ideas on how to increase video marketing you may enjoy looking at.
7 Proven Strategies to Increase Your Blog’s Traffic by 206%
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