One of the aspects that make search engine optimization so challenging is that it is constantly changing. The most recent changes to the Google algorithm have caused some of the older SEO techniques to become irrelevant. Newer methods take their place and gain popularity among bloggers. It’s obvious that search engine optimization will continue to change, sometimes in surprising ways.
How will the future of SEO in 2015 be changed? There were some serious changes that began taking place in 2014 that will continue to gain popularity through the following year.
Mobile Optimization
With the rapid advancements in technology in the area of mobile optimization those businesses that have not optimized their websites for mobile browsing will fail to benefit from the opportunity to improve their ranking in search engine results.
Considering 4 out of 5 consumers in the United States use their smartphones to access the internet for online shopping, this is too important an area to ignore. 2014 saw the rise of mobile browsing over desktop usage. Smartphones, tablets, and other personal devices are only going to become more and more prevalent. It is easy to note how mobile design is a definite thing of the future.
Pages that are responsive and load quickly on mobile devices are the core of mobile website optimization. But it’s not good to focus only on responsiveness. One must also consider the visitor’s experience, taking into account an impeccably functioning site that will lend itself to great SEO.
The Decline In The Importance Of Keywords
Although keywords have been a priority in the past for creating content that contributes to successful SEO, this is no longer the case. Little by little, however, they have lost most of their significance.
High quality content, an excellent online reputation, and a strong focus on the visitor’s experience are the future of effective SEO. Keyword density is also not a determining factor anymore. Rather the quality and length of text are the determining factors.
People want to build relationships with businesses online. By creating valuable content, webmasters and app developers will be one step closer to accomplishing this. Increased engagement can be reached by providing content which is unique, of a high quality, and has the ‘unforgettable factor’. This is how businesses can start to raise their engagement numbers.
The Rise Of Multimedia Content
Although traditional text is essential to a website, there has been an increase in the prominence and popularity of multimedia content.
Today’s audience has a fairly short attention span. Videos, slideshows, and infographcs are drawing people more and more.
In addition to being more attractive to audiences, multimedia content is also more conducive to engagement. There is another reason to use multimedia: it easily goes viral. Social media networka are often a common source of video sharing. Those who are able to get more shares and likes from their efforts see their SEO results shoot up too.
Just because multimedia content has not been used in the past does not mean it cannot be embraced this year. Your search engine rankings will significantly improve as you adopt this approach in your SEO practices.
The key to great SEO in 2015 boils down to brilliant content that excites your viewing audience. As long as your visitors are enjoying their time on your blog, you will definitely reap the benefits of doing so.
For many years to come, the number of people coming online to search for information will continue to grow. SEO experts who want to build firm online presence, while gaining a greater and greater blog following must fully understand up to date SEO and marketing practices and trends.