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Mobile Advertising Tips

In the event you are thinking of starting a business, or have started a company, there is a strong opportunity you simply need to employ called mobile advertising. Before you can really get into it however, you will find several issues that you will have to take into consideration. Let’s take a look at a couple of various techniques for mobile advertising together with the most typical considerations.

Consent

The first and most significant mobile marketing considerations is consent. This may appear a bit apparent, but numerous new companies are so eager to throw their hat in to the arena that they totally neglect how individual the mobile phone really is to many people.

That being stated, it’s important to ensure that customers and possible clients possess the chance to sign up for the advertising service, and that they can opt out anytime they choose. This gives them more control over the process.

What Type Of Mobile marketing?

The next consideration you need to make is the form of mobile marketing you are going to use. Will you be utilizing straight SMS advertising? That might appear more a bit outdated, but you have to consider that many individuals aren’t utilizing smartphones yet.

If your goods are costly, or targeted toward wealthy customers, then you definitely might reach the majority of them utilizing push advertisements, but you will find nonetheless numerous using prepaid phones. It might be much more costly and time consuming to send SMS messages additionally to your other messages, but you run the danger of alienating 50% or more of your audience.

Smartphone Ads

If you want to take it up a notch, smartphone ads are another great step to take in mobile advertising. You even have the ability to place complete color ads that appear on smartphones,

QR Codes

If you would like to make things a bit more fun for the customers, you can start utilizing QR, or Quick Response codes. These are two dimensional codes that can be scanned by the smartphone, providing discounts or page redirects. This will ensure that everybody gets a chance to see your web page, even when they don’t really feel like typing the proper address into their web browser.

As an Internet business owner, you should consider mobile advertising! Google knows that over 50% of the people accessing the Internet do it on a mobile device and are only going to rank sites that have a mobile friendly version of their site starting April 21st so we know mobile is important!

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Is Mobile Advertising In Your Marketing Mix?
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One thought on “Is Mobile Advertising In Your Marketing Mix?

  • April 5, 2015 at 12:39 pm
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    This is a very, very important post for anybody who is looking to revamp their marketing strategy to read. Last year, I started mixing mobile advertising in with my more traditional methods, and I could not believe the results that I saw.
    Why? Well, in January of this year, it was revealed that 91% of adults in America own a cell phone (64% own a smart phone). That is a massive market! It would be crazy not to tap into it if you could!

    Reply

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